Newggets

Burger King

Burger King —

Everybody loves Burger King’s burgers. That’s in the name : Burger. King. 
But their nuggets are terrible. Everybody knows that. Even themselves. 
That’s why they decided to change the recipe. But it was not enough.

And that’s how we killed the nuggets to create the Newggets. 
A big thing to change. But what has changed the most is the look on people's faces when they eat nuggets. Oh sorry, we meant Newggets.

Agency — Buzzman
CCO
— Georges Mohammed-Chérif
Creative Directors
Tristan Daltroff & Louis Audard
Copywriter — Ninon Peres
Art Director — Geoffrey Poulain