Times Square tribute

Anatomy of a rise

Oscars

Anatomy of a rise — Oscars —

For several months now, women’s voices have been raised, and many men from the French film industry have been accused of sexual assault. Among them is Gérard Depardieu. But public opinion is once again siding with the men, led by our President, who is not ashamed to say that he “makes France proud”.

10 March 2024, evening of the 96ᵉ Oscars ceremony, we answered the big way (Hi Times Square!): no, aggressors don’t make France proud, Justine Triet does. Because her trial film ‘Anatomy of a fall’ is nominated five times. For a French film, it is a pretty big thing. But for a French film directed by a woman? It had just never happened before.

In cinema, some trials make France prouder than others.

Agency — Sid Lee Paris
CCO
— Stéphane Soussan
Copywriter — Ninon Peres
Art Director — Geoffrey Poulain
Producer — Victor Grenu