No joke

La Vie

La Vie —

awards

One Show
Shortlist — Out of Home

French ADC
Gold — Copywriting
Silver — Outdoor

Grand Prix Stratégies
Silver — Food & Drinks

Effie Awards
Silver — Food & Beverage

Before arriving
in London,
the campaign
was first released
in France.

Agency — Buzzman
CCO
— Georges Mohammed-Chérif
Creative Director — Victor Sidoroff
Copywriter — Ninon Peres
Art Director — Geoffrey Poulain