No joke
La Vie
—
La Vie —
awards
One Show
Shortlist — Out of Home
French ADC
Gold — Copywriting
Silver — Outdoor
Grand Prix Stratégies
Silver — Food & Drinks
Effie Awards
Silver — Food & Beverage
Before arriving
in London,
the campaign
was first released
in France.



Agency — Buzzman
CCO — Georges Mohammed-Chérif
Creative Director — Victor Sidoroff
Copywriter — Ninon Peres
Art Director — Geoffrey Poulain